● Description: The North Carolina Zoo wants to promote its installations for the next Spring season. They would like to show how unique the experience of spending a day at the zoo is for the entire family.
● Project:Develop all the exterior promotional material in order to capture the attention of the potential audience. From posters to local newspaper advertisements, it is necessary to create a consistent campaign.
● Goals: Show the experience of nature’s wilderness as a main point for targeting urbanite children.